Everyone thinks they're SO clever

"Alright, everybody settle down, it's time for the meeting to begin.  What's first on the agenda?"
"We need a clever way to draw some website-hits during the Superbowl, sir."
"Any ideas?"
"Well, since everyone will be Googling 'What time does the Superbowl start?', I think we should publish an article using that as the headline."
"Brilliant, ____!  This is why we hired you!"

....was apparently the conversation at every major newspaper in America:

And yes, I searched it.  Fortunately, Google already had me covered: